12 rules that changed the founder’s skin ...
… And her loved ones too.



From the first time I felt the sting of eczema or watched yet another product fail to fade my acne and hyperpigmentation, I learned two truths that changed my skin for good:
Each holistic set, each drop is an act of love: toward yourself, your loved ones, and the earth.
Our promise is unwavering: to guide brighter skin, brighter lives, and a brighter world, one gift at a time.
Isabelle Ratefiarison
Founder
Discover a routine that fits into your life. Our Minim’holistic philosophy means each product gives maximum benefit with minimal steps. It’s as easy as:
1. Evening: cleanse with The Grey Soap
2. Evening & morning: Hydrate with Arbutin Rain. Then, apply a few drops of Prickly Pear & Centella Oil Cocoon to seal hydration and nourish.
3. Evening: target dark marks with the Dark Spot C Arrow
4. Morning: Protect with Aloe Sun Shield SPF 50 sunscreen. Use the certified SPF 50 hat for maximum protection and mindful product re-application.
That’s it – consistent care, morning and night, will help your skin look more even and feel softer over time.


We know dark marks, blemishes, and uneven skin tone can shake your confidence. The Process was created to lift that weight with kindness and science in equal measure. Our formulas are designed with efficacy in mind and crafted using nature’s time-tested and scientifically backed ingredients to support your skin’s natural renewal, not force it.
And because self-care isn’t selfish, our kit is designed to be gift-ready, sparking moments of connection: a mother easing her daughter’s worries, a partner saying “I see you,” or a treat for yourself to practice self-love.