12 rules that changed the founder’s skin ...
… And her loved ones too.


At The Process, we believe sustainable beauty is the most effective and abundant form of beauty. From day one, we set out to minimise our environmental footprint, NOT WHILE, BUT TO maximise positive impact on your skin. Our mantra of “sustainable skincare habits” extends to how we use Earth’s resources: use only what we need (no more and no less), minimise waste, spills, and overuse. We don’t see sustainability as a “nice to have” – It is embedded in our solutions’ design and aim for effectiveness, and it is at the heart of our business model. Choosing The Process means you’re choosing products that care for you because they take care of the planet.


We’ve designed our packaging to be giftable, elegant, minimal, and earth-conscious. Each full-size product comes in a durable and decorative container meant to be reused or refilled, not tossed. We avoid plastics wherever possible; any necessary plastic (such as bottle lids and sunscreen containers) is also meant to be reused. All outer boxes and printed materials are biodegradable.
We make it easy to refill your favourites so you can reduce waste and save money. Instead of buying a whole new product, you can purchase our refill packs. These refills come with minimal packaging – no extra pumps or caps – so you simply top up your original bottle. Fewer bottles produced means fewer bottles in landfills and lower carbon emissions. We also encourage upcycling: share with us how you repurpose our packaging using #TrustTheProcess, and we might feature your idea!


Sustainability isn’t just about packaging – it’s also what’s inside. Our formulas use a high percentage of natural, biodegradable ingredients and sustainable botanical extracts. We avoid environmentally problematic ingredients (no microplastics, no non-biodegradable beads, no oxybenzone in our SPF that could harm coral reefs). We select partners and providers who demonstrate active involvement in sustainability. By focusing on multi-functional ingredients, we keep our ingredient lists concise, which means less strain on agricultural resources, simpler formulations that break down more easily after use, and increased effectiveness.

The Process is based in South Africa, and we strive to support local communities and reduce shipping impact by sourcing regionally when possible. Our products are produced and/or bottled locally, under fair and hygienic conditions.
One of the biggest sustainable choices we made is our minimalism. Think about it – instead of selling you 100 different products (many of which might go half-used before expiring), we sell you cohesive sets of essential products. This “skinimalism” means you buy and use fewer items overall. Less clutter in your bathroom, less waste in the landfill. It’s better for your wallet and the earth. We encourage our community to resist the pull of over-consumption and waste and show them how much more effective it is. We won’t launch a new product unless we truly believe it serves a real need and aligns with our ethos. We’d rather improve and refill the great things you already have.


Sustainability is a journey, not a destination. We know we’re not perfect, but we’re committed to continuously improving. Our improvement approach includes researching biodegradable refill pouch materials and looking into a send-back recycling program for when your bottles truly reach end-of-life. We also invite suggestions from you – our mindful customers – on what we can do better.
By choosing The Process, you’re part of the solution. You’re showing that beauty and sustainability go hand in hand, and that consumer choices matter. We deeply appreciate that. Let’s make the world a bit brighter and greener – one gentle routine at a time.
Have questions or ideas about our sustainability practices? Feel free to contact us – we love chatting about this topic!)