12 rules that changed the founder’s skin ...
… And her loved ones too.
A personal guide written by our founder and shaped by her skin journey. Designed to accompany your skincare set, it offers honest insights to help you understand your skin, question rigid beauty rules, and build a routine that truly works for you. More than instructions, it’s an invitation to approach skincare with intention, patience, and self-trust.
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Aloe Vera Extract

1. Identity Profile

  • Common Name: Aloe Vera
  • INCI Name: Aloe Barbadensis Leaf Extract
  • Botanical Name: Aloe barbadensis
  • Family: Asphodelaceae
  • Extracted From: The inner leaf gel of the Aloe barbadensis plant
  • Extracted Part of Plant: Inner leaf gel
  • Phytochemical Composition: Polysaccharides (like acemannan), amino acids, salicylic acid, enzymes, vitamins A, C, E, and B12
  • Concerns Addressed: Soothing, anti-inflammatory, moisturising, calming, post-sun care, healing

2. Properties

  • Function: Moisturising, soothing, anti-inflammatory
  • Specificities: Cooling, calming, healing, antioxidant, protective
  • Key Specificities: Aloe Vera is known for its calming and hydrating properties. Rich in polysaccharides and vitamins, it helps restore skin moisture while reducing redness and discomfort. Its lightweight texture makes it suitable for even the most sensitive or breakout-prone skin types.

3. Safety Issues

  • Method of Preservation: Often preserved with natural preservatives when in gel form.
  • Contraindications: None known for topical use. Avoid if allergic.
  • Usage Precautions: Use pure extract; some commercial aloe may contain added alcohol or fragrance that can irritate sensitive skin.
A brighter skin, a brighter life, a brighter world.
We envision a world where less is more in skincare – where people feel calm and confident in a simple routine, rather than chasing the latest trend. We’re working towards a future in which cutting back on excess is not a sacrifice but a source of comfort and satisfaction
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