12 rules that changed the founder’s skin ...
… And her loved ones too.
A personal guide written by our founder and shaped by her skin journey. Designed to accompany your skincare set, it offers honest insights to help you understand your skin, question rigid beauty rules, and build a routine that truly works for you. More than instructions, it’s an invitation to approach skincare with intention, patience, and self-trust.
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Shea Butter

Identity Profile

  • Common Name: Shea Butter
  • INCI Name: Butyrospermum Parkii Butter
  • Botanical Name: Vitellaria paradoxa
  • Family: Sapotaceae
  • Extracted From: The nut (kernel) of the Vitellaria paradoxa tree
  • Extracted Part of Plant: Nut (kernel)
  • Phytochemical Composition: Stearic acid, oleic acid, linoleic acid, vitamins A, E, F
  • Concerns Addressed: Deep nourishment, lipid replenishment, skin barrier protection, softening, dryness, elasticity

2. Properties

  • Function: Emollient, protective, restorative
  • Specificities: Rich in fatty acids, healing, non-comedogenic, softening, non-irritating
  • Key Specificities: Shea butter is rich in fatty acids that deeply nourish the skin and help restore a healthy barrier. Its emollient nature makes it ideal for dry, flaky, or textured skin. Long valued in African traditions, it promotes long-lasting softness and resilience.

3. Safety Issues

  • Method of Preservation: Naturally stable due to its antioxidant content. No added preservatives usually needed.
  • Contraindications: Extremely rare allergy for individuals with nut sensitivity.

Usage Precautions: Patch test if using raw or unrefined shea.

A brighter skin, a brighter life, a brighter world.
We envision a world where less is more in skincare – where people feel calm and confident in a simple routine, rather than chasing the latest trend. We’re working towards a future in which cutting back on excess is not a sacrifice but a source of comfort and satisfaction
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