12 rules that changed the founder’s skin ...
… And her loved ones too.
A personal guide written by our founder and shaped by her skin journey. Designed to accompany your skincare set, it offers honest insights to help you understand your skin, question rigid beauty rules, and build a routine that truly works for you. More than instructions, it’s an invitation to approach skincare with intention, patience, and self-trust.
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Witch Hazel

1. Identity Profile

  • Common Name: Witch Hazel
  • INCI Name: Hamamelis Virginiana Water or Extract
  • Botanical Name: Hamamelis virginiana
  • Family: Hamamelidaceae
  • Extracted From: The bark and leaves of the Hamamelis virginiana shrub
  • Extracted Part of Plant: Bark and leaves
  • Phytochemical Composition: Tannins, flavonoids, essential oils
  • Concerns Addressed: Enlarged pores, excess oil, irritation, minor redness, blemishes

2. Properties

  • Function: Astringent, calming, oil-controlling
  • Specificities: Pore-refining, toning, soothing, mattifying
  • Key Specificities: Witch Hazel helps tighten pores and calm inflammation without stripping the skin. Its natural tannins provide gentle astringent action to reduce shine and refine texture. It’s a great choice for balancing oily or blemish-prone complexions.

3. Safety Issues

  • Method of Preservation: Often preserved with alcohol.
  • Contraindications: Avoid alcohol-based witch hazel for sensitive skin.
  • Usage Precautions: Check for alcohol-free version to prevent dryness or irritation.
A brighter skin, a brighter life, a brighter world.
We envision a world where less is more in skincare – where people feel calm and confident in a simple routine, rather than chasing the latest trend. We’re working towards a future in which cutting back on excess is not a sacrifice but a source of comfort and satisfaction
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