12 rules that changed the founder’s skin ...
… And her loved ones too.
A personal guide written by our founder and shaped by her skin journey. Designed to accompany your skincare set, it offers honest insights to help you understand your skin, question rigid beauty rules, and build a routine that truly works for you. More than instructions, it’s an invitation to approach skincare with intention, patience, and self-trust.
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Glycolic Acid

1. Identity Profile

  • Common Name: Glycolic Acid
  • INCI Name: Glycolic Acid
  • Source: Natural or lab-made (commonly derived from sugar cane)
  • Botanical Origin: Sugar cane (Saccharum officinarum)
  • Family: Poaceae
  • Extracted From: Extracted or fermented from sugar cane juice
  • Required Dosage: Typically 2–10% in over-the-counter products

2. Properties

  • Function: Exfoliating, resurfacing, brightening
  • Specificities: Removes dead skin, refines texture, boosts glow
  • Key Specificities:
    Glycolic acid loosens dull surface cells to reveal smoother, fresher skin underneath. It helps reduce the look of dark spots and supports collagen renewal. At low doses, it’s an effective glow booster that supports better absorption of other ingredients.

3. Safety Issues

  • Method of Preservation: Typically in low-pH, water-based formulas
  • Contraindications: Avoid on broken skin or with strong retinoids
  • Usage Precautions: Always use sunscreen with glycolic acid as it increases sun sensitivity
A brighter skin, a brighter life, a brighter world.
We envision a world where less is more in skincare – where people feel calm and confident in a simple routine, rather than chasing the latest trend. We’re working towards a future in which cutting back on excess is not a sacrifice but a source of comfort and satisfaction
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