12 rules that changed the founder’s skin ...
… And her loved ones too.
A personal guide written by our founder and shaped by her skin journey. Designed to accompany your skincare set, it offers honest insights to help you understand your skin, question rigid beauty rules, and build a routine that truly works for you. More than instructions, it’s an invitation to approach skincare with intention, patience, and self-trust.
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Tocopherol Acetate (Vitamin E)

1. Identity Profile

  • Common Name: Vitamin E Acetate
  • INCI Name: Tocopheryl Acetate
  • Source: Semi-synthetic (vitamin E from soy or sunflower, esterified for stability)
  • Botanical Origin: Soybean (Glycine max), sunflower (Helianthus annuus)
  • Family: Fabaceae / Asteraceae
  • Extracted From: Tocopherol stabilised with acetic acid
  • Required Dosage: 0.1–1% in skincare products

2. Properties

  • Function: Antioxidant, skin-conditioning
  • Specificities: Protects lipids, reduces free radicals, moisturising
  • Key Specificities:
    Tocopherol acetate enhances skin softness and helps defend against environmental stress. It boosts the longevity of formulas by protecting oils from rancidity. This stable form of vitamin E is excellent for sensitive or reactive skin.

3. Safety Issues

  • Method of Preservation: Self-stabilising, often used as a natural preservative aid
  • Contraindications: None typical
  • Usage Precautions: Some studies recommend caution with prolonged high-dose use in deep tissue—topical cosmetic use remains safe
A brighter skin, a brighter life, a brighter world.
We envision a world where less is more in skincare – where people feel calm and confident in a simple routine, rather than chasing the latest trend. We’re working towards a future in which cutting back on excess is not a sacrifice but a source of comfort and satisfaction
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