12 rules that changed the founder’s skin ...
… And her loved ones too.
A personal guide written by our founder and shaped by her skin journey. Designed to accompany your skincare set, it offers honest insights to help you understand your skin, question rigid beauty rules, and build a routine that truly works for you. More than instructions, it’s an invitation to approach skincare with intention, patience, and self-trust.
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Liquorice Root Extract

1. Identity Profile

  • Common Name: Liquorice Root
  • INCI Name: Glycyrrhiza Glabra Root Extract
  • Source: Plant-derived
  • Botanical Origin: Glycyrrhiza glabra
  • Family: Fabaceae
  • Extracted From: Dried root
  • Phytochemical Composition: Glabridin, liquiritin, glycyrrhizin, flavonoids
  • Required Dosage: 0.5–5% depending on purpose (spot fading, soothing, anti-irritation)

2. Properties

  • Function: Brightening, soothing, antioxidant
  • Specificities: Tyrosinase inhibition, reduces redness, antioxidant protection

3. Safety Issues

  • Method of Preservation: Usually preserved with mild preservatives in extract form
  • Contraindications: Rare for topical use; internal use can affect cortisol balance, but not relevant here
  • Usage Precautions: Can increase UV sensitivity; best paired with sun protection
A brighter skin, a brighter life, a brighter world.
We envision a world where less is more in skincare – where people feel calm and confident in a simple routine, rather than chasing the latest trend. We’re working towards a future in which cutting back on excess is not a sacrifice but a source of comfort and satisfaction
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