12 rules that changed the founder’s skin ...
… And her loved ones too.
A personal guide written by our founder and shaped by her skin journey. Designed to accompany your skincare set, it offers honest insights to help you understand your skin, question rigid beauty rules, and build a routine that truly works for you. More than instructions, it’s an invitation to approach skincare with intention, patience, and self-trust.
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Alpha-Arbutin

1. Identity Profile

  • Common Name: Alpha-Arbutin
  • INCI Name: Alpha-Arbutin
  • Source: Plant-based, synthetically stabilised
  • Botanical Origin: Originally from bearberry leaves (Arctostaphylos uva-ursi)
  • Family: Ericaceae
  • Extracted From: Biosynthesised from glucose and hydroquinone
  • Required Dosage: Typically 1–2% in cosmetic formulas

2. Properties

  • Function: Skin brightening, pigment balancing
  • Specificities: Tyrosinase inhibition, spot fading, even tone
  • Key Specificities:
    Alpha-arbutin gently targets dark spots by slowing melanin production. Unlike hydroquinone, it’s non-irritating and ideal for daily use. It leaves skin looking visibly more even, brighter, and well-balanced over time.

3. Safety Issues

  • Method of Preservation: Stable when kept in low-pH or anhydrous formulas
  • Contraindications: None known when used at recommended levels
  • Usage Precautions: Should always be paired with daily SPF use to prevent re-darkening of skin
A brighter skin, a brighter life, a brighter world.
We envision a world where less is more in skincare – where people feel calm and confident in a simple routine, rather than chasing the latest trend. We’re working towards a future in which cutting back on excess is not a sacrifice but a source of comfort and satisfaction
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