12 rules that changed the founder’s skin ...
… And her loved ones too.
A personal guide written by our founder and shaped by her skin journey. Designed to accompany your skincare set, it offers honest insights to help you understand your skin, question rigid beauty rules, and build a routine that truly works for you. More than instructions, it’s an invitation to approach skincare with intention, patience, and self-trust.
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Ascorbic Acid (Vitamin C)

1. Identity Profile

  • Common Name: Vitamin C
  • INCI Name: Ascorbic Acid
  • Source: Nature-identical (lab-refined, originally derived from citrus fruits or corn)
  • Botanical Origin: Various (e.g., Citrus sinensis, Zea mays)
  • Family: Rutaceae / Poaceae
  • Extracted From: Synthesised from glucose via fermentation or chemical conversion
  • Required Dosage: Typically 5–20% in skincare formulas

2. Properties

  • Function: Antioxidant, skin-brightening, collagen support
  • Specificities: Neutralises free radicals, fades pigmentation, promotes firmness

Key Specificities:
Ascorbic acid helps visibly brighten skin and fade hyperpigmentation by interfering with melanin production. It also supports collagen synthesis, making skin feel firmer and more resilient. A powerful antioxidant, it protects the skin from environmental damage but requires stable formulation to remain effective.

3. Safety Issues

  • Method of Preservation: Sensitive to light, air, and heat — often paired with stabilisers or used in airless packaging
  • Contraindications: May cause mild tingling or irritation, especially in high concentrations or sensitive skin
  • Usage Precautions: Best used in the morning with SPF to enhance photoprotection and reduce oxidation risk

A brighter skin, a brighter life, a brighter world.
We envision a world where less is more in skincare – where people feel calm and confident in a simple routine, rather than chasing the latest trend. We’re working towards a future in which cutting back on excess is not a sacrifice but a source of comfort and satisfaction
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