12 rules that changed the founder’s skin ...
… And her loved ones too.
A personal guide written by our founder and shaped by her skin journey. Designed to accompany your skincare set, it offers honest insights to help you understand your skin, question rigid beauty rules, and build a routine that truly works for you. More than instructions, it’s an invitation to approach skincare with intention, patience, and self-trust.
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Ethyl Ascorbic Acid

1. Identity Profile

  • Common Name: Ethyl Ascorbic Acid (Vitamin C derivative)
  • INCI Name: 3-O-Ethyl Ascorbic Acid
  • Source: Synthesised from Vitamin C
  • Botanical Origin: Derived from corn-based ascorbic acid
  • Extracted From: Laboratory stabilised form of ascorbic acid
  • Required Dosage: 1–3% in brightening or antioxidant serums

2. Properties

  • Function: Antioxidant, skin tone unifying, collagen-boosting
  • Specificities: Brightens, protects, evens tone
  • Key Specificities:
    This stable vitamin C derivative penetrates deeply to promote brightness and resilience. It helps defend the skin from oxidative stress while softening dullness and pigmentation. Gentler than L-ascorbic acid, it’s ideal for sensitive skin.

3. Safety Issues

  • Method of Preservation: Stable in water-based solutions when pH is between 4–6
  • Contraindications: Rare; low irritation risk
  • Usage Precautions: May mildly tingle on broken or highly sensitive skin

A brighter skin, a brighter life, a brighter world.
We envision a world where less is more in skincare – where people feel calm and confident in a simple routine, rather than chasing the latest trend. We’re working towards a future in which cutting back on excess is not a sacrifice but a source of comfort and satisfaction
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