12 rules that changed the founder’s skin ...
… And her loved ones too.
A personal guide written by our founder and shaped by her skin journey. Designed to accompany your skincare set, it offers honest insights to help you understand your skin, question rigid beauty rules, and build a routine that truly works for you. More than instructions, it’s an invitation to approach skincare with intention, patience, and self-trust.
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Hydrolysed Oat Protein

1. Identity Profile

  • Common Name: Hydrolysed Oat Protein
  • INCI Name: Hydrolysed Avena Sativa (Oat) Protein
  • Source: Plant-based, from oats
  • Botanical Origin: Avena sativa
  • Family: Poaceae
  • Extracted From: Hydrolysed oat kernels or whole oats
  • Required Dosage: 0.5–5% in calming or hydrating products

2. Properties

  • Function: Moisturising, film-forming, soothing
  • Specificities: Anti-irritant, hydrating, texture-smoothing
  • Key Specificities:
    Oat protein helps calm sensitive or irritated skin while reinforcing its moisture barrier. It’s often used to reduce itchiness or redness and creates a breathable, smoothing layer. A great natural buffer for actives like acids or vitamin C.

3. Safety Issues

  • Method of Preservation: Naturally stable; typically preserved in finished formulas
  • Contraindications: Rare oat allergy
  • Usage Precautions: Patch test if extremely sensitive or celiac (trace gluten)
A brighter skin, a brighter life, a brighter world.
We envision a world where less is more in skincare – where people feel calm and confident in a simple routine, rather than chasing the latest trend. We’re working towards a future in which cutting back on excess is not a sacrifice but a source of comfort and satisfaction
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