12 rules that changed the founder’s skin ...
… And her loved ones too.
A personal guide written by our founder and shaped by her skin journey. Designed to accompany your skincare set, it offers honest insights to help you understand your skin, question rigid beauty rules, and build a routine that truly works for you. More than instructions, it’s an invitation to approach skincare with intention, patience, and self-trust.
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Propanediol

1. Identity Profile

  • Common Name: Propanediol
  • INCI Name: Propanediol
  • Source: Plant-based, corn-derived
  • Botanical Origin: Zea mays (corn)
  • Family: Poaceae
  • Extracted From: Fermentation of corn glucose
  • Required Dosage: 1–10%, depending on formulation role

2. Properties

  • Function: Humectant, solvent, penetration enhancer
  • Specificities: Hydrating, smooth-feeling, non-irritating, preservative booster
  • Key Specificities:
    Propanediol draws moisture into the skin while improving texture and glide. It supports the delivery of key actives without being sticky. It’s also eco-friendly and a safe alternative to petroleum-based glycols.

3. Safety Issues

  • Method of Preservation: Self-preserving; stable under normal conditions
  • Contraindications: None known
  • Usage Precautions: Rare sensitivities possible; patch testing is recommended for highly sensitive skin
A brighter skin, a brighter life, a brighter world.
We envision a world where less is more in skincare – where people feel calm and confident in a simple routine, rather than chasing the latest trend. We’re working towards a future in which cutting back on excess is not a sacrifice but a source of comfort and satisfaction
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