12 rules that changed the founder’s skin ...
… And her loved ones too.
A personal guide written by our founder and shaped by her skin journey. Designed to accompany your skincare set, it offers honest insights to help you understand your skin, question rigid beauty rules, and build a routine that truly works for you. More than instructions, it’s an invitation to approach skincare with intention, patience, and self-trust.
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Titanium Dioxide

1. Identity Profile

  • Common Name: Titanium Dioxide
  • INCI Name: Titanium Dioxide
  • Source: Mineral-derived
  • Extracted From: Ilmenite or rutile ore
  • Required Dosage: 2–25% in sun protection or whitening formulas

2. Properties

  • Function: Physical UV filter, skin tone brightener
  • Specificities: UVA/UVB blocker, gentle, pigment-diffusing
  • Key Specificities:
    Titanium dioxide creates a protective barrier on the skin, shielding it from UV rays. It’s non-irritating and widely used in mineral sunscreens. It also adds a soft focus effect, visually evening skin tone.

3. Safety Issues

  • Method of Preservation: Naturally stable
  • Contraindications: Use non-nano form for best skin safety
  • Usage Precautions: Ensure dispersion to avoid white cast in darker skin tones
A brighter skin, a brighter life, a brighter world.
We envision a world where less is more in skincare – where people feel calm and confident in a simple routine, rather than chasing the latest trend. We’re working towards a future in which cutting back on excess is not a sacrifice but a source of comfort and satisfaction
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