12 rules that changed the founder’s skin ...
… And her loved ones too.
A personal guide written by our founder and shaped by her skin journey. Designed to accompany your skincare set, it offers honest insights to help you understand your skin, question rigid beauty rules, and build a routine that truly works for you. More than instructions, it’s an invitation to approach skincare with intention, patience, and self-trust.
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Zinc Oxide

1. Identity Profile

  • Common Name: Zinc Oxide
  • INCI Name: Zinc Oxide
  • Source: Mineral-derived, purified from natural zinc ore
  • Extracted From: Calamine or zincite (natural mineral rocks)
  • Required Dosage: 1–25% (depending on SPF or soothing purpose)

2. Properties

  • Function: Physical UV filter, anti-inflammatory
  • Specificities: Broad-spectrum UVA/UVB protection, soothing, non-comedogenic
  • Key Specificities:
    Zinc oxide is a gentle yet effective sunscreen agent that reflects both UVA and UVB rays. It calms irritation and supports healing in sensitive skin types. Ideal for daily wear, especially for reactive or acne-prone skin.

3. Safety Issues

  • Method of Preservation: Inert and does not require preservatives
  • Contraindications: None known when non-nano form is used
  • Usage Precautions: Should be non-nano to ensure skin safety and environmental friendliness
A brighter skin, a brighter life, a brighter world.
We envision a world where less is more in skincare – where people feel calm and confident in a simple routine, rather than chasing the latest trend. We’re working towards a future in which cutting back on excess is not a sacrifice but a source of comfort and satisfaction
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